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Manufacturing & Industrial Case Study

USG: Introduction to Ceilings

about

USG manufactures a wide range of top quality building products, and sells them through a network of distributors. Distributor sales personnel discuss needs with construction firms, and recommend building products to contractors.

about

USG manufactures a wide range of top quality building products, and sells them through a network of distributors. Distributor sales personnel discuss needs with construction firms, and recommend building products to contractors.

benefits

  • Hands on exercises ensure learners know construction techniques relevant to the client sales and installation process
  • Real-life sales scenarios engage learner, and give them practice making decisions and following correct procedures
  • Dealer personnel inspired to sell USG building products over competitors

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